As people get started with blogging, they think it’s as simple as clicking, “Add New Post,” typing up a few paragraphs, and clicking, “Publish.”
Then they hopelessly wait for views, comments, and tweets. No one comes. No one comments. No one tweets.
They do this three or four times and eventually write off blogging as, “not it’s all hyped up to be.”
Here are some of the most popular SEO blog post publishing steps that bloggers tend to forget.
Before you write a single word, figure out if it’s something that people are asking about. And if they are, you should want to know if the internet is already saturated with that type of content.
To figure this out, you can do two things:
- Google’s Keyword Tool – you can look up the words you believe people would search for to find the post you plan on writing.
- Google – you google those keywords to see the actual competition.
Fine-Tuning the Headline
Here’s a formula for crafting headlines for list posts:
[#][keyword][ curiosity-capturing phrase]
For title tag SEO, your goal is to place the keyword as near to the front of the headline as possible:
The post slug is what shows up after the domain for every post or page.
When you type a headline, WordPress generates the post slug by placing every word in the headline into the slug. This clutters it up with lots of small words.
Instead, change your post slug to your primary keyword.
We all know that images grab your attention, break up the content, and supplement your ideas. But they also add great SEO benefits, as long as you follow these steps:
- Save your images as [keyword-phrase.png] before you upload them to your site.
- Add alt text as [keyword phrase].
- Add title tag as [keyword phrase].
These rules apply to your featured image and the images within your posts. For the images within the content, however, use other similar and relevant keywords.
Google understands that adding a video to a blog post makes it a more complete resource. If they haven’t already boosting blog posts with videos, they will eventually.
If blogging is a big portion of your business, start making videos for your posts, upload them to your channel, and embed them in the actual post.
If you’re still dabbling in blogging, consider embedding other peoples’ videos in your posts.
Similar to images, subheadings break up the content and make blog posts easier to read. They also have big-time SEO benefits.
When a search engine robot hits a page, it reads the headline/title tag first. Then it reads the H2, H3, and H4 tags.
When you add subheadings to your content, proper HTML is:
- <h2>Subhead Level 1</h2>
- <h3>Subhead Level 2</h3>
- <h4>Subhead Level 3</h3>
Note: The headline/title tag should be automatically wrapped in <h1></h1>.
Don’t simply bold and italicize your subheads.