Most companies’ mobile conversions are pretty much bottom drawer when compared to their desktop conversions. They either try to ignore it, or say things like, “everyone’s mobile conversions are terrible”.
For the most part, this is accurate. Most companies and websites mobile conversion experience is horrible; hence mobile conversions are horrible as well.
For those in paid search, no many campaigns have mobile bid modifiers set to decrease mobile bids significantly.
But, it doesn’t have to be this way! There are a few simple steps that could quickly improve your mobile conversions. These are things you can implement today and see an improvement by tomorrow.
To begin with, your site has to be mobile friendly. It is not possible to get mobile conversions if the user has to pinch – to – zoom just to read the text on a page. Your site must be mobile friendly. You could make it responsive or mobile specific – that’s your call. But it has to be mobile friendly.
Make sure the labels for your form fields are above
This does seem like something extremely basic. But, most of the times, when we go to fill out a form on a mobile device, click into the field and the screen zooms in and we can no longer see the field name.
Mobile conversions will not rise if users keep facing this difficulty. You have to remind them what information they need to fill out and allow them to do so.
Make it easy to input credit cards and phone numbers
Aside from websites not being mobile friendly, in general, users hate it when they get a QWERTY keyboard to input their credit card or phone number. Many people’s thumbs are quite stubby and it is difficult to put credit cards in a form if they have to use a QWERTY keyboard to do it.
The awesome thing about HTML5 and all mobile devices using it is you can easily fix this! However, most developers think they should be using “<input type=’number’>” for form fields that you want numbers used.
The proper way to do it is using “<input type=’tel’>”. While this was used for phone number field, it can be used for any field that you expect users to only input numbers.
Make it easy to give you their email address
Users hate having to “switch keyboards” to put in their email address almost as much as they hate QWERTY keyboards for number input. Luckily HTML5 also gives us an easy keyboard option for email form fields.
By simply using <input type=”email”> you can bring up an awesome keyboard that includes the @ symbol and the “dot.”
Are there any other hacks that you know of? Please let us know in the comments!