Most companies’ mobile conversions are pretty much bottom drawer when compared to their desktop conversions. They either try to ignore it, or say things like, “everyone’s mobile conversions are terrible”. For the most part, this is accurate. Most companies and websites mobile conversion experience is horrible; hence mobile conversions are horrible as well.
It has never been easier than it is now to launch a mobile application, but the challenge of making it a success has increased proportionately. Here are a few questions you should be asking yourself before launching your app in the market.