One of the advantages of being a freelance web design professional is you are free from the 9 to 5 grind aside from being your own boss. However, after being one for a certain period of time, you might be wondering why you can’t seem to get the breakthrough you’ve been expecting – that is getting enough quality clients.
You have the skills, you know the tricks, you’ve done all the suggestions and advice you can get. Or have you?
This is one of the biggest struggles or dilemma any freelance web design professional has. So what is the real reason behind it? Let’s look at 10 common but often overlooked reasons why you’re not getting enough clients.
You are not networking
When you have done a good job, your clients will turn into raving fans and become your spokespeople, right? There’s a certain percentage that this can happen. However, you should also consider the possibility that these satisfied clients might keep you to themselves. If this happens, what’s your Plan B?
If you don’t go out and market yourself either online or offline, how can other potential clients know about your existence? It also helps if you collaborate with other web design professionals – you don’t just gain clients, but you also gain new insights.
You are not consistent
Any marketing campaign becomes successful when it is consistent. A good initial conversation with potential clients is meaningless if you don’t follow-up. Many opportunities are lost because professionals lack consistent follow up in their network. You can build consistency and therefore get enough clients by constantly creating positive conversations through email, social media, or offline.
You have nothing unique to offer to potential client
In the world of freelancing, it has always been a race to the bottom – whoever offers the cheapest price wins the project. Why? Because everybody offers the same service and skills. Some can even do it faster than you do. Unless you stand out and have something unique to offer, you won’t turn your customers into raving fans and get the referrals you want.
You have nothing valuable to offer
Something becomes valuable if it is desirable. You add value not just by offering something unique and excellent, but also by building relationships with your client. Everyone wants to know that somebody cares for them, especially when they least expect it. Your clients feel the same way – a small thank you note or a message asking them how they are makes a lot of difference.
You have a weak online presence
It is a fact that when a potential client is looking for someone to design their website, they will ask for referrals. It doesn’t stop there, however. They will definitely check out each of those referrals’ profiles online for a background check. If you forgot to keep your online profile up-to-date, you might lose potential clients because of that.